Grouse to be sold at Marks & Spencer

Date:15-08-2013 07:58:06 read:4

Grouse to be sold at Marks & Spencer

Marks & Spencer is to become the first retailer to stock whole wild red grouse - bringing the bird to the high street for the first time.

Photo: Martin Pope

The chain is offering the £10 oven-ready dish as part of a new range of British game.

The birds will be shot on the moors in Yorkshire and Northumberland and transported to stores in time to hit the shelves the following morning.

The start of the grouse shooting season traditionally falls on August 12, known as the Glorious Twelth, while it continues until December.

M&S will begin rolling out the new game range - which will include rabbit, venison, partridge, pheasant and wood pidgeon - from October.

Tom Harvey from M&S said: "Our customers are telling us they are keen to try more game as an alternative to traditional everyday meats."

Grouse meat is usually a deep, dark red and has an intense gamey flavour with a bloody undercurrent. It is also lean and low in fat.

The bird is often served with an accompaniment of bread sauce or can be served in salads or even stews or curries.

To begin with, the dish will only be sold at M&S's flagship London stores at Kensington High Street and Marble Arch. However, if sales go well, it could be rolled out at other branches around the country.

Stevie Parle's grouse recipes

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