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Drink science: Inside Diageo's alcohol flavour lab

Date:02-05-2014 07:58:05 read:1
Category:Food-->News

Drink science: Inside Diageo's alcohol flavour lab

Take a behind-the-scenes look at how new drink flavours are born in Diageo's high security lab

In a high-security lab in Connecticut, the world’s largest spirits maker, Diageo, is searching for the next hit flavour.

An expert team of mixologist scientists draw from a flavour library of thousands of extracts to create new products for brands like Smirnoff, Johnnie Walker, Baileys and Captain Morgan.

Diageo releases 50 new products every year, and their latest is Captain Morgan 1671.

Video: Bloomberg

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